Address yourself to your particular ‘public’, often called your discourse community. This is basic advice that is often ignored. You would not write a class essay in the same way as you would write a message to a friend or a review on a social network; you would modify important aspects of your text, such as level of formality, choice of vocabulary, the structure of sentences and paragraphs, possibly even the use of what are called apparatus (footnotes, endnotes, bibliographies). In other words, you would make decisions based on who you are writing for.  

Your final project is aimed at a specific academic community and so it needs to respect and conform to certain requirements. These include the obvious questions just mentioned, but they also include making reference to the main ideas that are current in your own field regarding your topic and locating your subject in an ongoing current of critical debate.