Luciana F. M. Mendonça is a professor of Sociology and Sociology of Music at the Department of Sociology and at the Postgraduate Program in Music, Federal University of Pernambuco (Universidade Federal de Pernambuco – UFPE, Brazil). Her research interests cover music scenes, public policies, globalization and ethnicity. Author of “The local and the global in popular music. The Brazilian music industry, local culture, and public policies”. In: CRANE, Diana; KAWASHIMA, Nobuco; KAWASAKI, Ken’ichi (eds.). Global culture. Media, arts, policy and globalization. New York: Routledge, 2002; “O fado e as regras da arte: autenticidade, pureza e mercado. Sociologia. 2012, vol.23, pp.71-86, among other articles.