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Presentation

The 6th On/Off International Conference in Marketing Decision Making is a multinational event that aims to disseminate research advances in the field of marketing. Presentations can be in english and spanish. Its interdisciplinary focus makes it an opportunity for researchers, teachers, students, and members of the business sector to be informed about new advances in different fields related to strategies for better decision-making in marketing.

Created by the University of Barcelona, this year the conference will be held online on October 19 and 20 in collaboration with Revista CEA (published by Instituto Tecnológico Metropolitano in Colombia) and the International Network for Marketing and Tourism Research (REDIMARKT).

Call for abstracts

The call for abstracts (in english or spanish) is opened so that they can send their proposals related to marketing decision making in any of the following areas:

E-commerce · Consumer behavior · Commercial distribution · Fuzzy marketing · Teaching innovation in marketing · Brand · Public sector marketing Industrial marketing · Social marketing · Merchandising · Prices · Product · Sales promotions · Advertising · Corporate social responsibility · Services · Simulation and modeling · Social media marketing · Information technology · Tourism · Sales

In addition, the presentation of works on teaching innovation in the field of business and marketing teaching will be admitted.

Important dates

Submissions

September 15, 2021: Deadline to send final versions of extended abstracts or full papers by email to: marketing.decision.making@gmail.com.

Notification of peer-review evaluation: First notification: September 1, 2021 (for submissions received before August 20). Second notification: September 25, 2021 (for submission received between August 21 and September 15)

October 15, 2021: Deadline to send a video with the presentation (only people who do not expose live). You can send a link or file using the platform wetransfer.com

Registration

October 1, 2021: Deadline to register and pay for authors.

October 15, 2021: Deadline for the registration of attendees.

The registration of the participants will be made by sending the following form to the email address:

marketing.decision.making@gmail.com

· Live streaming attendee: 30 euros

· Presenting author of extended abstract (500 words, template): 60€/student fee: 35 €

Payments by credit card o Paypal send an email to Xavier Arroyo (fjarroyo@ub.edu) with the subject Payment MDM2021.

Payments by transfer to:

Name: Bosch i Gimpera Foundation - UB, VAT number: ESG08906653.

Bank data:

- Bank name: Banco Bilbao Vizcaya Argentaria

- Bank code / SWIFT: BBVAESMMXXX

- IBAN code: ES42 0182 6035 4302 0160 2137

In the transfer, indicate the name of your Organization, reference "Project mdm21" and the name of the participant.

To complete your registration remember to send proof of payment to the following email: marketing.decision.making@gmail.com, indicating in the subject "Payment Project mdm21".

Main conference

October 21 and 22, 2021

Publications

Proceedings with the extended abstracts (with ISBN): January, 2022.

6th ON/OFF International Conference in Marketing Decision Making

Morelia, Michoacán (México) and Barcelona (Spain), 21-22 October 2021

Presentation

Call for abstracts

Important dates

Address

Contact

PARTNERS