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A neuroscientific study in the Sónar+D shows that we remember better and are predisposed to pay more for songs that arouse our curiosity
Bellvitge Biomedical Research Institute (IDIBELL) presented at Sónar+D the results of the “Being a Curious Music-Mind” experiment, carried out last year at the same festival under the framework of the L’Hospitalet City Council proposals. This innovative study demonstrates that the curiosity experienced at listening to new music can predict whether we will spend money on that song, the interest it arouses in learning more about it, and whether we will remember the song over time (impact on memory).
The team of neuroscientists from IDIBELL and the University of Barcelona was led by Antoni Rodríguez-Fornells, ICREA Research Professor at the Faculty of Psycology.
Source of information https://idibell.cat/en/2022/06/a-neuroscientific-study-in-the-sonard-shows-that-we-remember-better-and-are-predisposed-to-pay-more-for-songs-that-arouse-our-curiosity/