Information for the student – Audiovisual Communication course curriuculum 2010

What you will learn

A solid foundation in audiovisual communication, media, multimedia, and the information technology it uses (from film and the Internet to virtual platforms of different kinds), focusing on the three areas addressed in the degree course: media creation, management and analysis.

Number of ECTS credits: 240
Branch of knowledge: Social Sciences and Law
Faculty or school: Faculty of Library and Information Science

Basic and General Competences

• Commitment to ethical practice. 
• Capacity for learning and responsibility.
• Teamwork skills.
• Creative and entrepreneurial skills.
• Concern for sustainability.
• Communication skills in foreign languages, particularly in English.
• Command of information and communication technologies. 
• Capacity to apply the knowledge acquired to the workplace in a professional manner and to come up with and defend arguments to solve issues in the area of study.
• Capacity to gather and interpret data relevant to the area of study to make judgements that include a reflection on social, scientific or ethical issues.
• Capacity to transmit information, ideas, problems and solutions to specialist and non-specialist audiences.
• Capacity to show and apply the learning skills required for further study with a high degree of independence.
• Capacity to apply strategies and methods aimed at increasing the market share of information units, services or products.

Specific competences 

• Capacity to understand and reflect on the fundamental principles of audiovisual communication.
• Capacity to analyse or interpret audiovisual discourse and its communicative aims.
• Capacity to produce scientific and academic texts on audiovisual communication.
• Capacity to develop curiosity and creativity for use in the analysis and creation of audiovisual products.
• Capacity to understand the continuous evolution of audiovisual communication and to adapt to its changes.
• Capacity to analyse, understand the theoretical principles of audiovisual languages and models and to apply them correctly.
• Capacity to identify, analyse and apply narrative mechanisms of audiovisual productions.
• Capacity to understand the functionality of audiovisual and multimedia devices and to use them correctly.
• Capacity to plan and manage technical, financial and human resources in relation to audiovisual and multimedia projects.
• Capacity to produce audiovisual and multimedia content.
• Capacity to acquire a global perspective on the audiovisual market and to suggest strategies for the distribution of audiovisual content.
• Capacity to adapt to different work environments within the area of audiovisual communication.
• Capacity to manage the legal and ethical framework of professional activity.
• Capacity to apply research methods to different areas of audiovisual communication.