Information for the student – Marketing and Market Research - Faculty of Economics and Business

Subject	Type	Language	Credits
Specialization: Marketing and Market Research
Advances in Consumer Behaviour	CM	1st semester	5
Advertising Management	OP	2nd semester	2.5
Applied Market Research	CM	2nd semester	5
Applied Marketing	CM	2nd semester	5
Brand Management	OP	1st semester	5
Business Practices	OP	1st semester 2nd semester	5
Communication Research	OP	1st semester	2.5
Distribution Research	OP	2nd semester	2.5
Final Project	CM	1st semester 2nd semester	12.5
Financial and Accounting Tools for Marketing	OP	2nd semester	2.5
Game Theory Applied to Marketing	OP	1st semester	5
International Distribution	OP	2nd semester	2.5
Market Segmentation Techniques	OP	2nd semester	5
Merchandising	OP	1st semester	2.5
New Trends in Sales Management	OP	1st semester	2.5
Online Marketing	CM	1st semester	5
Qualitative Research	OP	2nd semester	2.5
Regulation of the Market and Advertising	OP	2nd semester	2.5
Relational Marketing	OP	1st semester	2.5
Services Marketing	OP	1st semester	2.5
Social Networks	OP	2nd semester	2.5
Trade Marketing	OP	2nd semester	2.5

Bridging courses

Subject	Type	Language	Credits
Specialization: BC for admission to the Master's Degree in Marketing and Market Research
Communication Strategies and Techniques	OP	1st semester	6
Market Research I	OP	1st semester	6
Market Research II	OP	1st semester 2nd semester	6
Product Management	OP	2nd semester	6
Strategic Marketing	OP	2nd semester	6

Information for the student – Marketing and Market Research