We investigate strategies in Digital Communication focusing on content curation, information visualization, and web visibility
Research Lines
Curation
We explore the characteristics of content curation, its influence, and potential for enhancing the quality of journalistic and digital communication products, as well as its effectiveness against misinformation.
Visualization
We analyze how complex facts are communicated to the public in a simple manner through data, which also builds trust among media consumers by providing accurate and verified information.
Visibility
We study the online presence of a website and its ability to be found and viewed by users through search engines or other channels. Web visibility is crucial for attracting traffic and readers.
Cross-cutting
We monitor trends on media sustainability and innovative uses of digital formats, as well as activities of I+D+i centers related to these topics, while also supporting the dissemination of project results.
Project Information
Parameters and strategies to increase the relevance of media and digital communication in society: curation, visualization, and visibility. (PID2021-123579OB-I00)
Participating Institutions:
