Research Areas

Strategy and Entrepreneurship
Technology and Operations Management
Accounting
Finance
Marketing
General Management

Strategy and Entrepreneurship

Researchers

Aimed at the examination of company competitiveness, this area pursues multi-disciplinary research that utilizes multiple methodologies—quantitative, as well as qualitative—to study how organizations can create and sustain superior competitive advantages that lead them to a long term success. The faculty carries out cutting-edge research on a wide range of topics such as International Business (i.e. multinationals, subsidiaries, international networks, location factors, entry modes, cross-cultural management, etc.); Entrepreneurship (i.e. intellectual capital, new venture success, women entrepreneurship, etc.); Business History (business in long-term perspective, interrelationship of institutional conditions, technology, production factors, demand conditions, gender, and culture) and Strategy (i.e. corporate strategy decision-making, environment analysis, strategic alliances, mergers and acquisitions, etc.).

Technology and Operations Management

Researchers

In the Technology and operations management area, the focus is on the management of systems, processes and networks, using models and innovation to improve competitiveness. The faculty research areas include among others operations management and strategy, logistics and supply chain management, quality management, technological innovation, open innovation, product development and innovation efficiency measurement.

Accounting

Researchers

The accounting area is concerned with the measurement, processing and communication of financial information about economic entities, as well as with the effects and use of this information by different stakeholders and users of this information. The research performed in the Faculty deals with a wide range of topics on financial accounting, management accounting and auditing. More precisely, agricultural accounting, failure prediction, cost behaviour, social and environmental accounting and earnings management are relevant topics of research.

Finance

Researchers

Financial economists study the fair valuation of assets (stocks, bonds, derivatives), the markets in which they are traded, and their use by individuals, corporations, and the society at large. At the UB, researchers in this area study a wide spectrum of financial topics understanding of the methods used in theoretical modeling and empirical testing.

Marketing

Researchers

Marketing draws on a variety of underlying disciplines to research important marketing management problems, inquiries into consumer behavior, firm behavior and the development of methods for improving the allocation of marketing resources. The marketing wide-ranging area research covers everything from brands to services marketing including brand equity, competitive strategy or consumer behavior, in offline or online environments, and through the latest marketing models and methods available to gather data and draw conclusions.

General Management

Researchers

Organizations are created and designed by people to fulfill human objectives; the general management seeks to understand how we can best do this; that means a better understanding of human behaviour and performance in organizations. This area covers the study of human resources, organizational learning, management of Knowledge and family business among others.