Back to PhD in Business
La influencia de los contenidos publicitarios en el engagement hacia las comunidades virtuales de marca
Aleida López Julià
Santiago Forgas Coll & Ramon Palau Saumell
Other recent theses from our researchers
- Defining the customer experience: Tourism & Health
- Understanding Entrepreneurial Legitimacy in the digital space: The Where, The Who and The How
- Psychological and Personal Antecedents of Purchasing Counterfeit Products (Moderating role of the cognitive system)
- How does the store flyer design and content features influence consumer behavior?
- Orientation towards Sustainable Entrepreneurship: Empirical evidence on SMEs