News
For the sixth year, the UB Business School will be present at the master’s and postgraduate fair Saló Futura. This not-to-be-missed event in the world of education will be held at Fira Barcelona on March 18th to 19th. Our school staff will showcase the existing portfolio of degrees, namely the MSc in Business Research, the MSc in International Business, the Executive MBA, the PhD in Business and the Summer School programme. Future students will be able to approach the UB Business School team at our school… 
Overtourism has become a major issue of concern in many popular venues, including several cities like Barcelona. The article “How do Locals' perceive the touristification of their food Markets? The case of Barcelona's La Boqueria”, co-authored by our researcher Montserrat Crespi and published in the scientific journal “International Journal of Tourism Research”, analyse the perceptions of residents who regularly shop at Barcelona's La Boqueria towards the growing crowds of tourists who visit the same venue. Specifically, the study aims to… 
Claudio Cruz Cazares, researcher at the UB Business School and StartUB! Director of the University of Barcelona, participates in the European gamification project "Science4Pandemics" (S4P). It is based on a digital platform developed to promote citizen education on pandemic prevention and management. Targeting the adolescent population in particular, the new project will use gamification and artificial intelligence (AI) as its main tools for enhancing the public’s understanding of this field. Among other aspects, the educational project will cover the infectious disease cycle, basic biology and clinical features of outbreak-prone… 
The UB Business School has recruited two new researchers in 2021 as Assistant Professors: David Alaminos: David joined the Department of Business as an assistant professor. He has previously worked at the Universidad Pontificia de Comillas and the Universidad de Málaga. He completed his PhD in Economics in 2019, and his PhD in Mechanical Engineering in 2021 from the Universidad de Málaga. His research field is Finance. Bàrbara Llacay: Bàrbara joined the Department of Business as a Serra Húnter assistant professor. She has previously worked… 
Gloria Sanmartin Antolín, PhD Student at the UB Business School, has been awarded by The Beryl Institute Patient Experience Scholar Program. This grant reinforces the commitment of The Beryl Institute to support the growing conversation on the importance of the patient experience in healthcare and expanding the body of knowledge on this topic. For this reason, the grant supports PhD doctoral students as they conduct research associated with the patient experience. Our PhD in Business is a regional Patient Experience Coordinator for Quirónsalud too, and her PhD field is Technology and Operations Management. Her… 
The Business School at the Universitat of Barcelona welcomed 19 new students that joined this year the MSc in Business Research. Most of them come from Asia (52%), America (32%), Europe (11%), and Middle East (5%). Altogether, there are 10 nationalities represented on this class where the average age is 28 years old. This diverse group of people will now pursue a cutting-edge master’s degree programme, designed to provide students with advanced training in research skills, techniques and methodologies in order to conduct their own research into business and business competitiveness. Students enrolled on the MSc in Business Research typically have… 
The University of Barcelona is the Spanish university institution with most researchers within the 2 % of most influential scientists in the science disciplines, regarding to its production and impact, according to the database published by the editorial Elsevier. The database gathers the leading scientists in different disciplines and is made out of the information provided by the Scopus database. Specifically, in this 2 % of global leading scientists are 167 researchers from the University of Barcelona (in the last rankings… 
The Business School at the Universitat of Barcelona welcomed 21 new students that joined this year the Executive MBA (EMBA). Most of them come from America (66%), and Europe (34%). Altogether, there are 11 nationalities represented on this class where the average age is 34 years old. This diverse group of people will now pursue a face-to-face programme taught over a single academic year, which provides professionals with a broad point of view in management, business managerial skills and techniques in the current competitive, increasingly changing and complex environment. … 
The Business School at the Universitat of Barcelona welcomed 28 new students that joined this year the MSc in International Business. Most of them come from Europe (72%), Asia (14%) and America (14%). Altogether, there are 16 nationalities represented on this class where the average age is 24 years old. This diverse group of people -with a gender split of 46% men and 54% women- will now pursue an officialone-year programme taught in English, designed to train specialists in global business management and covers the fields of finance and accounting, marketing, operations, human resources and strategic management. These students enrolled on the MSc in International Business… 
The study “Increasing integrative negotiation in European organizations through trustworthiness and trust” confirmed that employee representatives (ERs), whose management perceives to be trustworthy, has a greater influence on negotiation, particularly regarding to integrative as opposed to distributive issues, and that trust partially mediates this relationship. According to the article, recently published in the scientific journal "Frontiers in Psychology" by our researcher Patricia Elgoibar, and others researchers from others universities, the integrative negotiation in which employers and employees create value is a…