The Second On/Off International Conference in Marketing Decision Making is now welcoming abstracts. This event organised conjointly by the Universitat de Barcelona, the EAE Business School and the CYTED (Ciencia y Tecnología para el Desarrollo) will take place in Barcelona on October 5th, 2017. This conference aims to gather researchers in order to stimulate a debate on issues related to the improvement of marketing management, collaborations between universities and businesses as well as teaching innovations in marketing and business.
Proposals related to making marketing decisions in any of the following areas are welcome: Consumer Behaviour, Sales Distribution, Fuzzy Marketing, Teaching Innovation in Marketing, Brand, Public Sector Marketing, Industrial Marketing, Social Marketing, Merchandising, Prices, Product, Sales promotions, Advertising, Corporate social responsibility, Services, Simulation and modeling, Social media marketing , Information technology, Tourism, Sales, Teaching innovation in the field of business as well as teaching marketing.
The main objective of this conference is to bring together ideas, methodologies and techniques that facilitate decision-making related to marketing in an increasingly competitive market and in an environment with a high degree of uncertainty that calls for faster action by companies.
Deadline: July 20th, 2017. More information HERE.