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La influencia de los contenidos publicitarios en el engagement hacia las comunidades virtuales de marca
Aleida López Julià
Santiago Forgas Coll & Ramon Palau Saumell
Other recent theses from our researchers
- Análisis de la implantación de la estrategia de servitización en las empresas manufactureras españolas
- Essays on Estimation, Prediction and Evaluation of Insurance Risk
- Evolving to Digital and Programmable Value Based Economy: General Prospect and Specific Applications over Sustainability
- Analysis of Michelin-starred restaurants and their geographical concentration: the case of Catalonia
- The processes of knowledge management: A bibliometric evolution and assessment models based on ICTs for SMEs