GENERAL INFORMATION
  • Name of course :
    MARKETING, BRANDING, DIGITAL ENVIRONMENT AND SUSTAINABILITY MANAGEMENT
  • Qualification awarded:
    Master (Degree Universitat Barcelona)
  • Number of credits:
    60,00
  • Centre responsible :
    Faculty of Economics and Business
  • Length of course (in academic years):
    1
  • Mode of delivery (face-to-face/ blended/ distance):
    Distance
MANAGEMENT:

  • Argila Irurita, Ana

  • Campo Fernandez, Jordi

RECOMMENDED APPLICANT PROFILES AND ADMISSION REQUIREMENTS:

- Degree and diploma holders.
- Holders of pre-EHEA degrees.
- Individuals without a university qualification who can provide evidence of at least three years of professional experience.

ADMISSION FOR APPLICANTS NOT HOLDING A DEGREE QUALIFICATION:

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.

LEARNING OBJECTIVES:

- Develop knowledge in brand management and administration and to define a brand strategy using a rigorous, innovative and creative approach.
- Master all areas of branding, digital marketing, value proposition, brand meaning, archetypes, brand identity, strategic innovation and social responsibility.
- Be capable of strategically planning the creation and development of a brand, protecting brand reputation and ensuring brand impact and understanding how to make a brand profitable through marketing, publicity and promotion, and how to harmonize a brand with its environment through the application of the principles of social responsibility.
- Be capable of performing a brand equity analysis.
- Be capable of managing international brands.

FURTHER INFORMATION OF INTEREST
  • Enrolment fee:
    • 6.450,00 €
    • An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
  • In-company placement(s):
    Yes (consult conditions with the course directors)
  • Date on which pre-enrolment begins:
    1/7/2024
  • Date on which pre-enrolment ends:
    10/16/2024
  • Classes begin:
    10/17/2024
FACULTY OR SCHOOL WHERE THE COURSE IS TAUGHT
FOR FURTHER ENQUIRIES