GENERAL INFORMATION
  • Name of course :
    COMMERCIAL MANAGEMENT, SALES AND E-COMMERCE
  • Qualification awarded:
    Master (Degree Universitat Barcelona)
  • Number of credits:
    60,00
  • Centre responsible :
    Faculty of Economics and Business
  • Length of course (in academic years):
    1
  • Mode of delivery (face-to-face/ blended/ distance):
    Distance
MANAGEMENT:

  • Solé Moro, Maria Lluisa

  • Vizuete Luciano, Emilio

RECOMMENDED APPLICANT PROFILES AND ADMISSION REQUIREMENTS:

Applicants with at least three years' experience in sales management or a University qualification who have a professional interest in broadening their knowledge in this field.
Candidates without a university degree obtain a university extension diploma.

ADMISSION FOR APPLICANTS NOT HOLDING A DEGREE QUALIFICATION:

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.

LEARNING OBJECTIVES:

- Know the marketing and trade actions required to meet the needs of customers and consumers.
- Face the challenges of a changing market.
- Exchange knowledge with professional of the commercial branch of other sectors (mass consumption, services and industry).
- To be familiar with the tools available for creating a Business Action Plan and a Marketing Plan.

FURTHER INFORMATION OF INTEREST
  • Enrolment fee:
    • 3.990,00 €
    • An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
  • In-company placement(s):
    No
  • Date on which pre-enrolment begins:
    1/20/2021
  • Date on which pre-enrolment ends:
    9/30/2021
  • Classes begin:
    10/1/2021
FACULTY OR SCHOOL WHERE THE COURSE IS TAUGHT
  • Name of individual or institution:
    Facultat de economia i empresa
  • Address:
    Diagonal 696
    08034 Barcelona
    Espanya
  • Email address:
    mlsolesole@ub.edu
  • Webpage:
    http://www.masterdireccioncomercial.ub.edu
  • Telephone:
    608 947 732
  • Observations:
    Website: www.ub.edu
    UB-specific master's degrees and postgraduate courses
    Economics and Business
    Commercial Management, Sales and E-commerce
FOR FURTHER ENQUIRIES