Communication on the web 2.0: categorization of cybergenres for their application in language teaching.
Communication between web 2.0 users has characteristics that differentiate it from communication established in other media. That is why it is necessary to analyze the different tools that make up web 2.0, investigate the communication strategies that are used in it and define the new discursive genres (novel genres) that are generated in order to characterize them. The ultimate purpose of this research is to apply the results obtained to the educational field of the training of trainers and to the teaching of Spanish and English as foreign languages. To achieve this purpose, communication professionals (teachers, journalists, audiovisual communication experts) must be trained not only in handling the new web 2.0 tools, but also in the strategies necessary to achieve with these tools a Optimum communication that favors the achievement of their professional goals.
In order to characterize the new cybergenres that have emerged from the expansion of web 2.0, this project proposes the following objectives:
a) Delimit and analyze a textual corpus from blogs, podcasts and netspeak in 3D virtual spaces, organized in two professional fields (journalistic and academic) and in two languages (Spanish and English). It is in these professional fields that these tools are most widespread as forms of information and knowledge exchange, and organization of social networks,
b) characterize the discursive genres generated through these tools in order to identify the communicative strategies that reveal the appearance of new linguistic and discursive practices, new norms and forms of social behavior and
c) provide professionals in the aforementioned areas with guidelines for discursive behavior on web 2.0 that guarantee success in the exchange of information and content through teaching material that promotes the development of communicative competence on web 2.0.
